Pall didn't brag about it, but the 3D maps puts Bing back on pace with Apple and Google in 3D mapping applications, instead of just using its traditional "bird's eye" view. Pall also showed off integration with Bing to search out more information on a famous Valencia architect, as well as Bing's translation capabilities, all designed to add the information to a sample travel app Microsoft developers.
"I believe that apps will have eyes, they have ears, they will have mouths," Pall said, all with the idea that apps should be enhanced with additional capabilities.
Microsoft executives ended the keynote by showing off Project Spark, both a game and a development environment through which gamers can create their own virtual worlds for the Xbox One game console and PCs.
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