Beyond traditional analytics and warehouse tools, businesses are feeling the impact of social analytics, which does not mean the twitters and facebooks of the world. "The fork in the road is happening. Many traditional systems integrators already deploy BI and enterprise data warehousing tools. Social analytics using traditional toolset of BI to understand newer data types at customer end is a great opportunity to look forward for partners." says Gogia.
eCAPS is in talks with potential BI vendors. "The plan is to deep sell BI and analytics to the existing customers and then educate the new customers," says Partheeban.
"We will be upgrading existing technical manpower for our foray into analytics and also recruit few resources," adds Deuskar of VDA.
The Early Adopters
"Analytics is aggressively for any customer facing industry which demands customer loyalty. Retail is an important segment as large format players are positioning their footprint in India," says Gogia.
"IT governance is becoming a crucial issue for organizations which involves IT asset management, IT accounting, and extends to functions like procurement details. These IT-enabled services need to be effectively enhanced by proper use of BI tools," says Gandhi.
BFSI and IT/ITeS are the early adopters of analytics for VDA Infosolutions. "We are in talks with at least four customers in the western region," says Deuskar.
Customer segment analysis and network analysis across telecom is picking up as price becomes important as a value added service offering. Use of analytics is popular across BFSI and especially network analysis for insurance sector.
BI and analytics are moving to mobile devices but at a slow pace says Gogia. "In terms of priority for enterprises to introduce cross platforms, BI is not first as volume for its usage is not very huge. CRM and ERP are the first ones," he reasons.
"This will be a huge market in the coming years. But the earlier we explore this trend the better it is for us," says Deuskar.
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