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BYO device set to take off

Zafar Anjum | Aug. 19, 2011
In an exclusive interview, Yaj Malik, area vice president, ASEAN, Citrix, tells Zafar Anjum that a Bring-Your-Own (BYO) device policy coupled with desktop virtualisation will allow IT to save a tremendous amount of time and resources.

In an exclusive interview, Yaj Malik, area vice president, ASEAN, Citrix, tells Zafar Anjum that a Bring-Your-Own (BYO) device policy coupled with desktop virtualisation will allow IT to save a tremendous amount of time and resources.

 What was the idea behind the Citrix Global BYO Index?

The Bring-Your-Own initiative is the notion of allowing or requiring at least some employees to use their own personal computers, notebooks, smartphones or tablets for work. With the falling cost of computing devices, the diversity of devices today and the rising cost of IT support, BYO is set to become an emerging trend.

Citrix considers the BYO initiative as an untapped market opportunity, where the rules, methodology and best practices are still being defined. The Citrix Global BYO Index was commissioned to help outline these definitions, future trends and global awareness. Additionally, with BYO set to become an emerging trend, the BYO Index helps to highlight the key concerns of CIOs, many of which can be rectified by enabling BYO initiatives together with desktop virtualisation.

 What were the major findings of the survey? Did you anticipate the same results? Did anything surprise you? 

Citrix commissioned a research programme known as the Citrix Global BYO Index report that looked at how CIOs view the adoption of BYO programmes. The survey, conducted by research company Vanson Bourne, was kicked off in April 2011 and ran for five weeks.

The findings demonstrated that there are clearly an increasing number of 'consumer' devices in the workplace with 92 percent of organisations aware that employees use personally-owned devices for work purposes. Of these organisations, 28 percent of the employees surveyed used their own devices at work. This number is set to increase to 35 percent by 2013. Almost half of all companies - 44 percent - already have some sort of formal BYO policy in place, while nearly every company - 94 percent - expects to have a BYO policy in place by mid-2013.

With the rapid proliferation and evolution of smartphones, tablets, and powerful, lightweight laptops, employees have increasing expectations and demands on the devices they use for work. They expect mobility, device flexibility and solutions from IT that can help them achieve better productivity and work-life balance. Additionally, with more and more digital natives who live and breathe technology joining the workforce, employers are increasingly coming face-to-face with employees who do not want to work on the standard, corporate, cloned laptops or desktops. These employees, who usually own three or more devices, look for organisations that foster innovation and are forward-thinking enough to encourage device flexibility.

The report showed that organisations need to take an outside-in approach to equipping employees with the most appropriate technology to get the job done. Management of the devices can be centralised, but the power - in so many ways - should be in the hands of the end-user. The results from the report corresponded with what Citrix has always strongly believed in - that the consumerisation of IT cannot be stopped and should be embraced.   

 

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