The bot is designed to push information out to users about their favorite teams, giving them game scores, stats and player info.
"There are 900 million monthly active users on Messenger," Lalani said. "There are people in Messenger for 80 percent of the day, having conversations with their friends and family… We can create conversations around the great content that we have."
For theScore, the challenging part of the process will be analyzing how people use the chatbot and what they want it to do for them in the future.
"The challenge with something new is fundamentally trying to understand what is going to be the best experience," Lalani said. "The challenge starts as soon as we launch. With any new platform, you have to understand how people will interact with a new experience."
He added that theScore has high hopes for chatbots.
"If we fundamentally nail it, it could be just as important, or even more important, [than apps]," said Lalani. "Who knows? This could be the next way to interact. If people are encouraged to use chatbots, then the market for this could be big, and we'll be there to play on that opportunity."
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