We have also made some recent investments in data quality. It is a very interesting technology that a lot of people are not really familiar with.
It is about deriving value from data especially in cases like frauds and deliberate withholding of identity, this application would be a huge help. Typically speaking, data mining can detect patterns but cannot successfully detect particular identities.
2. How can data integration lead to better resource planning?
There are two dimensions of resource utilization, one is capital or supply chain optimization, and second is manpower utilization. If you look back at Informatica's roots, we were founded on data warehousing that was generally regarded operational efficiency and resource optimization problems. So, as far as employee resource optimization is concerned, it varies from many different connections and in the case of professional services, if you can provide professional information about all your employees, like their engagement history, educational background, previous work history, and centralize it in a single place so that employees with a particular kind of skills are assigned to a right kind of activities, that's a tremendous operational advantage for employee organization. We help customers optimize their material spend. So if you can collate that is spending across the organization you can negotiate well with your suppliers for materials.
3. At any point do you think data integration can help in virtualization?
Absolutely, Information and data virtualization are few of the biggest trends in data integration today. Most companies are now taking up the data warehousing approach - centralizing all of the companies' data in one place, for easy access and analysis. They want a single view of the customers or suppliers or even employees. One could move that data and get that information on demand or virtually. So I think that demanding the information this way is an emerging trend in IT. We are about to introduce some new products, by the end of the year. There are many different styles of integration, so this provides our customer with one more style of integration to best suit their application needs.
4. What does Informatica do about security during data integration?
There are a few different forms of security in terms of data integration; the first capability that any of our customers get is data privacy. What this allows him to do is to mask the true value of the information that is being moved through Informatica. Even the group responsible also doesn't have the privileges to see actual data values, the technology is called data making and it preserves the integrity of the information when it is moved from one place to the other. Another important segment is close to cloud computing, and Informatica has several cloud computing initiatives, which allow customers to keep information secure on the cloud.
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