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Datapipe drives e-commerce for Singapore retailer

Anuradha Shukla | April 18, 2016
Integrates Challenger's in-store and online shopping experience.

Datapipe is driving e-commerce transformation for Singapore electronics retailer Challenger Technologies.

Datapipe will integrate the retailer's in-store and online shopping experience to strengthen its presence in the market.

Challenger boasts as many as 50 stores across Singapore, and is now looking towards online retail to complement its offline presence.

The retailer has teamed with Datapipe to ensure that its IT infrastructure is scalable, secure and compliant with local regulations. 

"Working with Datapipe has helped us embrace digital transformation," said Loo Leong Thye, CEO at Challenger. "With their expertise in building IT infrastructures that are robust, having complex backend functions and improved operational efficiencies are key to us taking advantage of Singapore's e-commerce growth."

Compounded annual growth
A report from research firm Statista indicates the B2C e-commerce market in Singapore to grow from US$4.13 billion in 2016 to US$6.42 billion in 2020.

Challenger wants to capitalise on Singapore's e-commerce opportunity that is experiencing a compounded annual growth rate (CAGR) of 11.69 %.

Datapipe has helped the retailer include several changes in its strategy such as point of sales (PoS), enterprise resource planning (ERP), and online marketplaces, onto the cloud.

Challenger has also shifted its internal IT resources from routine maintenance and this has encouraged innovation and revenue growth.

"In the second half of 2015, Challenger was one the key customers we moved onto the AWS platform.  It has been rewarding to see this retail market leader undergo a major digital transformation," said Robb Allen, CEO at Datapipe. "At Datapipe, we enable accelerated cloud adoption, allowing businesses to focus on core competencies while gaining the operational and cost benefits from next generation cloud technologies.


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