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Dating site matches not so scientific

Joab Jackson | Feb. 8, 2012
Users flock to online dating sites in ever greater numbers, but despite their marketing claims, services such as and eHarmony may not be offering potential mates chosen through rigorous scientific methods, a group of psychologists and sociologists have charged.

On average, 542 couple who met on eHarmony marry each day in the U.S., according to a 2009 study conducted for eHarmony by Harris Interactive. The company has also posted numerous statistics on how and why relationships are successful, using its own data.

Other co-authors of the paper include psychology and sociology researchers from Northwestern University, Texas A&M University, University of California at Los Angeles and Illinois State University.



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