The Integrity tool collects data from hard to reach places, provides an audit trail and pushes validation back to the person submitting the data.
The website was launched in July 2012 and now features more than 8000 products. "The focus of online was to provide support for our customers and stores so that customers could research their favourite products and book health services such as flu vaccines," Sheehy said.
The pharmacy chain also began the rollout of a Loyalty Plus card program 12 months ago where customers get real-time offers in store. To date, 360,000 customers have signed up for the loyalty card program.
"When they present their card or ID in store, the point of sale will deliver instant rewards points and vouchers printed on their docket if they have achieved the required number of points," Sheehy said.
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