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DiGi announces Challenge for Change winners

AvantiKumar | July 3, 2013
The fourth edition of the Malaysian telco' s competition to ‘bring Malaysians together, one app at a time’ includes a Social Blood Drive idea that secured the Prime Minister's Innovation award.

DiGi Challenge for Change_amended

Photo - (From left) Sigve Brekke, Chairman, DiGi Telecommunications; YBhg Datuk Che Azemi Haron, Deputy Secretary General for Communication & Multimedia Ministry; and Henrik Clausen, Chief Executive Officer, DiGi Telecommunications.


DiGi Telecommunications (DiGi) has announced the winners of the fourth edition of its annual challenge for change competition, which included the more than RM200,000 (US$63,290) worth of prizes to ideators and application developers of local community-centric mobile apps with the theme of 'Bringing Malaysians together, One App at a Time.'

Held in partnership with Microsoft Malaysia, Google as well as with the national ICT agency MDeC (Multimedia Development Corporation) and Pemandu (Performance Management Delivery Unit, an agency under the Prime Minister's department), the DiGi Challenge for Change winners will have their winning apps promoted to the telco's customer base, which includes 5.7 million mobile Internet subscribers.

Among the winners is a Social Blood Drive idea that secured Prime Minister's Innovation award, said DiGi's chief executive officer Henrik Clausen during the award ceremony, which was officiated by YBhg Datuk Che Azemi Haron, deputy secretary general for the Malaysian Communication & Multimedia ministry.

"I believe the Internet brings positive changes to Malaysians particularly in connecting relevant content, convenience and economic opportunities to Malaysians of all walks of life," said deputy secretary general Che Azemi. "Programmes like Challenge for Change help promote local content development, which is a key component in this value chain. I am pleased to see DiGi taking an active role in driving Internet usage through mobile apps and nurturing an inclusive app ecosystem that encourages innovation."

DiGi's Clausen said: "Together with our partners, we are pleased to have worked with the local developer community to build mobile apps that meet the shared needs of Malaysians, are readily practical for rollout, and encourage greater use of the Internet and participation in the digital economy. This underscores our vision for Challenge for Change, and brings us a step closer in our mission to make Internet for All a reality for more Malaysians."

Since the launch last year, 2,000 mobile app ideas were received in the ideation phase. Seven winning ideas were then chosen and presented to the local developer community to be transformed into working mobile apps. Fifty mobile apps were then received in the app development phase, seven of which were announced as winners in their respective categories today, with each developer or team winning RM25,000 (US$7,910) each.

The Prime Minister's Innovation award

The Prime Minister's Innovation Award was presented to Leow Aik Peng from Shah Alam for the best overall app idea. Leow's Social Blood Drive idea was aimed at increasing the success of blood donation drives by connecting blood donors to hospitals and medical centres. His idea best represented the Challenge for Change philosophy of bringing communities together through the power of mobile Internet for a greater good.

DiGi also announced a Telenor Group Award for the best overall mobile app. This award was presented to the developers of the greeting app 'YO!', namely Muhammad Nazrin bin Almi, Shafwan bin Mohd Radzi and Muhammad Muhaimin bin Juhari. The team wins a trip to the Digital Winners Conference in Oslo, Norway in November 2013, and the opportunity to meet global industry experts, learn new development skills and gain new insights on trends relevant to digital services and mobile application development. DiGi is an affiliate of the Telenor Group.


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