Photo - Ng Wan Peng, COO, MDeC.
Themed 'Close Encounter to the 3rd Platform' the third annual edition of workshops and forums of the CIO Survival Guide has been launched by Malaysia's national ICT agency Multimedia Development Corporation [MDeC] together with technology market research firm International Data Corporation [IDC].
The event, held on 4 August 2015 at Le Meridien Kuala Lumpur and attended by cross-industry CIOs, tackled the challenges and opportunities presented by digital transformation (DX) for Malaysian organisations. Last year's focused on cloud computing while the first edition in 2013 encouraged Malaysian CIOs to focus on building a business-driven role in their organisations.
"These conversations are within the context of 3rd Platform originally posited by IDC, which embraces Big Data Analytics, the Internet of Things and of course cloud computing," said MDeC chief operating officer, Ng Wan Peng, in her welcome address.
"MDeC is promoting the need for business leaders to leverage digital competencies to help organisations not only adapt to change but able to predict and drive it," said Ng.
In unveiling the latest findings, IDC's Asia Pacific group vice president, practice group, Sandra Ng said IDC started talking about the 3rd Platform in 2006. "We are now in the 3rd platform's innovative stage including robotics, IoT and so forth. Malaysian organisations are under what we call a 2.5 platform where Malaysian companies are still deploying four pillars."
"The DX term is not new - the migration from analogue to digital has been around for 25 years. But there is a new element - DX is an entity that delivers two sets of capabilities - firstly delivering digital experiences for your customers and secondly delivering an additional digital version of your product portfolio.
Ng said IKEA is an example of delivering digital experiences and now starting to deliver digital versions of some of their products.
Another example, Virgin America used the smart glass form factor instead of the more established smart watch. Smart glasses are more practical in customer engagement for the airline industry. This is an example of an actual use case trial from IT and business coming together, she said.
In a recent study commissioned by MDeC, IDC used its DX MaturityScape to position an organisation's stage of maturity in five key dimensions: Leadership DX, Omni-Experience DX, WorkSource DX, Operating Model DX, and Information DX. [This study identifies the stages, dimensions, outcomes, and actions required for Malaysian businesses to digitally transform themselves.]
Survey results from IDC's DX MaturityScapes showed:
- Digital Resister: 8.1 percent of organisations fall under the ad hoc stage, it does clearly represent room for growth and the untapped potential of digital transformation within organisations.
- Digital Explorer: Majority of organisations (63.2 percent) fall under the opportunistic stage. This means digitally enabled customer experiences and products tend to be inconsistent and poorly integrated.
- Digital Player/ Transformer: Higher percentage of organisations in stage 4 (12.5 percent) of the MaturityScape as opposed to stage 3 (10.5 percent). This means that there are already players in the market that see themselves as Digital Transformers.
- Digital Disruptor: Only 5.7 percent of the total business leaders are digital disruptor; the optimised stage. This represents organisations that have mastered the alignment of digital strategies with long-term business goals.
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