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DX or How to thrive in the coming storm: IDC, MDeC launch CIO Survival Guide III

AvantiKumar | Aug. 5, 2015
Keynote speaker Arvind Gupta, Founder of Digital India Foundation, stresses "the need for transformational IT to help emerging nations turn the pyramid upside down."

In Malaysia and Asia, IDC's research showed an increasing shift towards DX, said Ng. "Challenges facing business leaders, apart from the ever-present escalating costs, are stemming from DX such as new business models, new government regulations, and new competitors."

"The number one priority is to become more competitive and agile DevOps using technology, "she said. "Omni-experience is a top priority as well as CIO-LoB (line of business) partnerships with less than 40 percent of the CMOs [chief marketing officers] working with the CIO."

"In addition, the Master of data, which is a key function, has shifted to the CMO in some organisations.  Ideally, data should not be owned by one person. CIOs must adapt and continue to transform their role to focus on driving the business," she said. "Innovative disruption is synonymous with DX."

Roger Ling, IDC Malaysia research director, ASEAN custom solutions, said: "Digital transformation is one means of creating self-adapting businesses that can rapidly respond to change. These organisations will not only weather the coming storm but also thrive on it."

"Malaysian businesses will need to make a stand as to how they will address the new and changing marketplace," said Ling.

Turning the pyramid upside down

Visiting keynote speaker Arvind Gupta, Founder of Digital India Foundation, and advisor to the digital aspects of the Indian PM's recent election, included the theme of "the need for using transformational IT to help emerging nations turn the pyramid upside down."

Gupta said, "This reality is evident all over the world that the role of Digital is changing the definition and role of the CIO. In this world today, the new circumstances are bringing up a variety of titles for CIO."

"Digital transformation is all about the customers. Building a digital DNA has one good news: the journey of digitising has never been faster all over the world," he said, referring to the disruption of centuries-old dabawallah (lunch box delivery system, a Harvard case study) tradition in Mumbai, where more than a million lunch boxes are daily delivered and collected from homes to offices without labels but tagged in other ways.

"Now dabawallah operators use smartphones to help their supply chain transform its digital DNA," he said. "They are also ordering their groceries online."

"The key thing in the DX journey that is critical is how to make sure the customer is at the centre of your transformation. How do you assimilate all the touch points," said Gupta.

"In the biggest campaign that has ever run on the face of the Earth so far - Prime Minister Modi's election campaign - the emphasis was on personal engagement," he said. "Another important aspect is speed of response. For instance, is your Facebook page linked to a response process?"

"What do you do with that data coming in from customers in real time? How do you respond in real time," Gupta said. "The more data you have about your customers the better you will be able to build your digital DNA."

"Leadership from the top is another vital factor in successfully building a digital DNA," he said. "Customers are more digitally savvy today. The pressure is coming from the bottom up. The world is changing very fast. But we all have a leapfrog opportunity whether an organisation or a nation."

"The Digital is now a reality but the good news to repeat is that the process is much faster, especially with the leapfrogging opportunity especially with cloud-based resources," he said. "But the key question is the people: you need to bring in fresh blood into the system. New fresh talent who is infused with how the world is changing."

"An example of what is now possible was using holographic images of Prime Minister Modi to reach the remotest villages in different languages throughout India," said Gupta. "People want to see their prime minister communicating with them. First ever 3D simulcast as in Star Wars on stages across India with convincing presence. This process is now used regularly."

"This 3D simulcast was also a response to the customers (citizens) need to see their prime minister," he said. "Another example was using digital to promote financial inclusion:  using a mobile phone to help 170 million bank accounts were opened for the first time especially from rural areas. An application based on feature phone technology not a smartphone."

"This new group of rural bank users can leapfrog physical branches and move to virtual banking, and is example of the potential of digital transformation helping to speed up progress and helping emerging nations turn the global power pyramid upside down," said Gupta.

For more information about CIO Survival Guide: The Digital Transformation, visit


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