"I think that probably there are two main categories [of individual who would most benefit from this course]," says John Baker, director of analytics at Affectiva, a company that specializes in a SaaS-based technology for reading facial expressions to measure the emotional connection people have advertising, brands and media.
Baker recently took the Data Science and Big Data Analytics for Business Leaders course. "One main category is an executive who realizes that they have to execute on a strategy to manage big data and analytics, who perhaps didn't have a background in quantitative methods or analytics. I think that the program will give them that wide background," Baker says.
"But I also think that the other category is those managers or leaders currently in quantitative roles within a company," Baker says. "It will give them a bit more depth of understanding, particularly around what is called the data analytics lifecycle."
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