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Expect cautious but intelligent technology spending, says IDC

Jack Loo | Nov. 24, 2011
2012 can still be a year of growth for the Asia Pacific ICT market.

4) The arrival of the Chief Data Scientist

With the emergence of "Big Data", the most useful insights will come though the high-end analytics that can be performed on the increasing volumes, velocity and variety of data organisations are generating.

This means that there will be requirements for new analyst skill sets, and the Chief Data Scientist will emerge in 2012 as a job title to help organisations define their "Big Data" strategies.

5) Automation in the cloud

With uncertain economic conditions, the ability to quickly provision IT capabilities and resources will become a key differentiator for CIOs, according to IDC.

As the next wave of workloads move into the cloud, IDC believes it will become increasingly important to standardise and automate IT processes and that automation will be a key focus point for CIOs in 2012.

6) Innovation scouts from telcos

IDC believes that in 2012, forward-looking telcos will form dedicated innovation scout teams to find new and unique applications and content to their customers, as a key differentiator factor in the competitive telecommunications industry.

7) Virtualisation to deal with unpredictable systems

Instead of relying on redundancy, organisatons are expected to bank on virtualisation to allow them to build a margin of error into their IT platforms that permits failure. This concept is likely to become the preferred approach when deploying larger virtualised x86 environments within the next few years.

8) Companies look towards customer-centric IT

Due to the uncertain economic outlook, IDC expects "customer-centricity" to be on the top of the agenda for companies in Asia/Pacific in 2012, together with a focus on technologies that help companies increase customer focus, customer engagement, and increase their knowledge of those customers who contribute the most to their business.

9) New workspace architectures built around mobility, cloud and data services  

Consumerisation has created new demands on the work environment and IDC expects organisations to use desktop refreshes, green field deployments and remote/small site operations as opportunities to pilot new mobile services and solutions in 2012.

10) The middleclass smartphone

IDC expects the market to see the introduction of sub-US$100 smartphones in 2012, which will in turn create big opportunities for service providers in emerging Asia. IDC also believes consumers in these markets will soon demonstrate the same addictive nature to mobile applications as seen in mature markets.


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