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FICO customises analytic-driven services

Anuradha Shukla | May 14, 2013
Offers FICO Adeptra Mobile Services Platform as a service in the new FICO Analytic Cloud.

FICO is enabling the creation, customisation and deployment of powerful analytic-driven applications and services.

The FICO Adeptra Mobile Services Platform will be offered as a service in the new FICO Analytic Cloud to this end.

FICO is a predictive analytics and decision management software company. It is allowing app developers, business users and FICO partners to leverage social media and mobile communication with its Adeptra Platform.

This in turn allows them to communicate with customers in real time by using tools such as SMS, mobile apps, and social media channels such as LinkedIn and Facebook.

"We've all grown to expect instant communications in whatever channel we, personally, prefer the most," said Tony McGivern, chief information officer at FICO. "Now, with the FICO Analytic Cloud, businesses of all sizes and in every part of the world can create mobile services that drive every customer decision and action to resolution through the right channel, at the optimal moment, for the greatest impact."

Immediate resolving of matters
Communicating with customers in real time improves the bottom line for businesses as it helps them to resolve important matters immediately.

Contacting customers instantly using their preferred channel enables businesses to accomplish several tasks such as identify a fraudulent credit transaction, confirm a payment plan with a customer, and also fix customer service issues.

The FICO Adeptra Mobile Services Platform offers several benefits such as greater flexibility, faster implementation times and efficient design and deployment of multi-channel customer interactions.

FICO claims its scalable software can handle thousands of such transactions per second.

"We are in the middle of a once-every 25-year shift to a new technology platform for growth and innovation," said Al Hilwa, program director, Application Development Software at IDC. "That platform is built on mobile devices and applications, it's built on cloud services, and it's built on big data analytics and social technologies. And every business with the ambition to compete and grow will need to make the shift in order to hang onto its customers.


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