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First bada-driven smart phone launches in Malaysia: Samsung

AvantiKumar | June 13, 2010
MDeC, MCMC support bada open platform developer workshop.

KUALA LUMPUR, 13 JUNE 2010 -- With the launch of smart phone Samsung Wave (S8500) in Malaysia, the bada platform and ecosystem is building up momentum, according to Samsung Malaysia Electronics (SME).

"The Samsung Wave also kicked off the company's first bada developer workshop in Malaysia," said Samsung Malaysia Electronics managing director, Yu Jai Sul. "The Wave is the first smart phone based on Samsung's new, open smart phone platform, bada [Korean for 'ocean']."

"The bada platform will drive the democratisation of the smart phone era and deliver a smart phone for every lifestyle," said Yu. "The bada is the secret behind the Samsung Wave and enables applications to fully utilise the powerful hardware by providing various application programming interfaces (APIs) for interactivity including UI [user interface] elements, 3D Graphics, Flash, multipoint-touch, sensors and motion support."

"In addition, service-oriented features such as social network integration, LBS [location-based service] and in-application purchase, allow users to experience a variety of applications and content," he said.
 
Samsung Wave represents our strategy to deliver rich, exciting smart phone experiences to everyone, he said. With the launch of the Samsung Wave, we are actively constructing a total eco-system around bada platform including Samsung Apps, making our platform vision a reality for consumers, developers and operators to experience the freedom of choice that bada enables. 
 
Samsung Apps, an integrated application store accessible from the device and online, allows Samsung Wave users to simply and easily download an abundance of applications. Featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps gives users instant access to a wide range of mobile experiences.

 Support from MDeC, MCMC

Samsung is fully committed to the success of the bada platform, which will significantly expand the smart phone market for consumers' benefit and create opportunities for developers, said Samsung Malaysia Electronics director, mobile phone, Andrew Cheong.

Cheong said the Samsung bada Developer Day Workshop was supported by the Malaysian government agency Multimedia Development Corporation (MDeC) and government regulator Malaysian Communications and Multimedia Commission (MCMC).

"To spur the growth of the local content industry, participating bada developers are eligible to apply for grants under the MSC Malaysia Pre-Seed fund, the ICON fund and others available to MSC Malaysia communities as well as to MCMC's Networked Content Development Grant (NCDG)," he said. "In addition, they will also have access to the facilities of MSC Malaysia's MAC3 Learning Zone such as a Technology Training Lab, Electronic Cinema, and a Creative Resource Centre."

He added that applications developed with the bada SDK [software development kit] could be sold through Samsung Apps. "To motivate developers, Samsung has launched the global bada Developer Challenge', the biggest application contest in 2010, with a prize totalling US$2.7 million. This content creation will facilitate the development of applications for not just the Samsung Wave, but all other mobile phones that adopt bada as their platform of choice."