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First in Malaysia with GPS-driven dispatch and booking system: Sunlight

AvantiKumar | Feb. 12, 2013
The Sunlight Taxi group of companies said the GPS automated system operates ‘without human intervention' to allow passengers to book taxis.

Sunlight Taxis in Malaysia

Photo - (From left) KC Choi, Executive Director of Sunlight Unicablink; Choi Teo Men, Founder of Sunlight Unicablink; Abdul Jalil Bin Maarof, Executive Chairman of Sunlight Unicablink; Tan Sri Dato' Seri Syed Hamid bin Syed Jaafar Albar, Chairman of Suruhanjaya Pengangkutan Awam Darat (SPAD) and Choi Wei Yee, the Executive Director of Sunlight Unicablink launching the GPS enabled taxi dispatching system in Malaysia and Unicablink taxi booking app.

According to Sunlight Taxi group's Sunlight Unicablink, it is the first in Malaysia to launch a Global Positioning System (GPS) enabled taxi dispatching system in Malaysia as well as the Unicablink taxi booking app.

During the launch, the Malaysia Book of Records awarded Sunlight Unicablink an official certificate for offering the First Integrated Online Taxi Booking Service with GPS. Sunlight Unicablink's executive director Choi Wei Yee said the integrated GPS system will take job orders from the call centre and 'automatically assign them without human intervention, to the nearest available taxis in the area.'

"Taxi drivers can respond by placing their bid for the order as well as locate their prospective passengers through the GPS system," said Choi. "This results in faster response time from the point of order to passenger pick-up as well as better customer service."

"The deployment of GPS system is to allow better management as well as more efficient usage of our taxi fleets," she said. "We also want to help our taxi drivers build a stronger and more stable income. With the GPS system, the income of taxi drivers can increase as much as 50 percent as they no longer need to drive around aimlessly to look for passengers or compete with other taxi drivers for the same passenger."

The taxi community has welcomed the GPS enabled system. "To-date, more than 1,000 Sunlight taxis have been fitted with the GPS system. By just paying a small monthly fee, taxi drivers can subscribe to the GPS system and will be trained on how to use the system, regardless whether they are under the Sunlight taxi group or not," said Choi.

 Mobile booking app also launched

"The Unicablink Smartphone app has also been launched for taxi booking," she said. "This user-friendly app will make booking taxis more convenient for passengers online via their mobile devices without having to worry about not being able to get through to a taxi call centre. The smartphone app is available for iPhone and all Android based devices and can be downloaded from iTune app store or Android app store."

Also present at the launch, Tan Sri Dato' Seri Syed Hamid bin Syed Jaafar Albar, chairman of Suruhanjaya Pengangkutan Awam Darat (SPAD) welcomed Sunlight Unicablink's innovations and efforts in helping to transform the taxi industry in Malaysia.

"The taxi industry plays a pivotal role in the image of our nation and with many people depending on public transportation for their daily commute, I am encouraged to know Sunlight Unicablink has taken steps to advance the taxi service in our country as well as improve the income of taxi drivers with the GPS system and taxi booking app," said Hamid.

In conjunction with the launch, a memorandum of understanding was also signed between Sunlight Unicablink and Express Transindo Utama, a taxi company in Indonesia to enable their taxi booking app to be used by both companies in their respective operating markets. Under the agreement, Malaysian travellers can use the Unicablink app in Indonesia to book Express taxis and Indonesian travellers can use the Express Cab app in Malaysia to book Sunlight Taxis.

Sunlight Taxi group of companies, established in 1996, has grown to about 4,000 taxi drivers to date and has expanded operations to Kuala Lumpur, Selangor and Johor Bahru.


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