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Flipboard launches iPad app to adulation, rush of users

Martyn Williams | July 21, 2010
The new app presents social media streams in a form resembling a magazine

As it launched the app, the company said it had acquired Ellerdale, a company that offers live analysis of the social Web.

Ellerdale has indexed over 6 billion messages since it was founded in 2008 and its technology will form the base of the relevancy engine in the next release of Flipboard, the company said in a statement.


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