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Fonterra works with startup Job Done to bring tech innovation to dairy farms

Divina Paredes | Sept. 2, 2015
Fonterra is pushing on with a business relationship with Job Done after the digital innovation start-up company won an idea pitch.

The pitch: A smart monitoring service that collects data on traditional farm systems and devices and then uses analytics to understand the trends, patterns and anomalies.

• Vinoo Jacob, Founder

• Richard Rodrigues, Founder

• Praneel Prasad, Founder

5. Proximity NZ

The pitch: Absorbs the day-to-day challenges and processes for farmers, with particular focus around automation, knowledge and resources.

• Amy Phillips, Director of Direct & CRM

• Wayne Pick, Creative Director

• Gavin Becker, Director Digital Business, Innovation & Technology

6. Spark Ventures

The pitch: Qrious pasture growth is a web application driven by climate input data.

• John Clarke, Head of Strategy & PMO, Spark Ventures

• Alistair Evans, Data Scientist

• Sergei Dumnov, Senior Data Scientist

7. Map of Agriculture

The pitch: Building software to be able to create insights from collaborative benchmarking to create real actions from it.

• Ben Groundwater, Commercialisation Manager

Fonterra farmer Olin Greenan says the winning app had great promise.

“Having more instant information and data available for my farm will definitely help me run a more efficient operation,” says Greenan.

“Some of the really important things such as compliance, environmental and employment regulations take a lot of time to track and manage. Time is very precious for farmers.”

Judge and Fonterra Group Director Co-operative Affairs Miles Hurrell welcomes the opportunity to bring more innovation to the farm.

“Our brief was simple, look for new ways to help farmers with their businesses by reducing input costs, improving profitability and saving time,” says Hurrell.

“Fonterra Activate is about exploring solutions that deliver benefits to all co-operative farms, quickly and cost effectively.”

“Job Done has a really strong idea that looks incredibly promising for helping our farmers save time and money.”

All attendees were also invited to vote in a People’s Choice Award, won by Proximity with their Dairy 360 smartphone app. Their solution connects with Fonterra’s existing app Fencepost and helps farmers manage workflow and chip away at the overwhelming tasks such as paperwork.


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