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Ford reveals its next self-driving car ahead of an expected flood of competitors

Melissa Riofrio | Jan. 3, 2017
Thanks to technological advances, the latest generation needs fewer sensors to gather the same amount of data.

Why this matters: Ford has been a leader in developing autonomous technology and has aggressive plans to mass-produce self-driving cars by 2021. It has a lot more competition than it used to, though: Uber's self-driving cabs, Tesla's AutoPilot, and the newly christened Waymo spinoff from Google X, let alone traditional automakers. Revealing its latest test vehicle ahead of CES helps Ford stand out a bit, but the real challenge will be maintaining its pace as more companies vie for the best technology and know-how. 


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