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Fuji Xerox makes a daring move in Singapore

Zafar Anjum | Feb. 17, 2012
Launches the industry’s first channel-driven managed print services.

Fuji Xerox fired a salvo on Thursday (16 February) to change the managed print services (MPS) game in the region.

It announced the launch of PagePack, an MPS especially designed for the local small and medium enterprises (SMEs) market in Singapore.

"We had launched this service in Australia two years ago and introduced it in New Zealand six months ago," Fuji Xerox's Thomas Dijohn, general manager strategic projects-APAC and China, said in a press briefing on Thursday in Singapore. "Now we are launching the service in Singapore, Malaysia and Hong Kong. We will expand it to Thailand soon."

According to Vincent Sim, general manager, ASEAN, Fuji Xerox Printer Channel, PagePack is the industry's first channel MPS dedicated to enable SMEs to take control of their printing needs, reduce printing expenses and achieve greater business growth.

Sim claimed that the new service offers the most efficient MPS to SMEs that can empower them to manage their entire fleet of networked printers (almost any printer), and the timely provision of supplies and services - based on a cost-per-print model. "SMEs don't need to worry about running out of catridges or buying extra cartridges for future when they can use their short-in supply cash for other business needs," he said.

For an SME to start using this service, it will have to enter into a three-year contract with Fuji Xerox. As part of the deal, Fuji Xerox will provide free software that comes with a dashboard to manage the fleet of printers and keep track of toner's life, among other indicators. However, the customers of this service will have to lease DocuPrint C505da and ColorQube 8870 from Fuji Xerox as part of its MPS product offerings.

"One of the significant differentiating advantages of PagePack is variable pricing module for ColorQube 8870, the first in the industry that offers different pricing tiers to cater to the varying needs of SMEs," said Sim. "The printer is able to calculate the number of colour pixels utilised in each prints and thereby establish a per-page-price accordingly."

Sim said that some SME customers are already using this new offering from Fuji Xerox. Others are evaluating it. One of the customers, Mike Foo, managing director of Ram I Pvt Ltd., said that he had been able to save 30 per cent of his costs by using PagePack.


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