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Fuji Xerox opens new innovation office in Singapore

Nurdianah Md Nur | Sept. 30, 2015
Set to be fully operational from 1 October 2015, the research centre will explore the use of new technologies and create new solutions that will meet the business needs of Fuji Xerox's APAC customers.

Fuji Xerox Yokohama 
Fuji Xerox R&D centre in Yokohama

Fuji Xerox has opened a research centre in Singapore in a bid to better meet the needs of its customers in the Asia Pacific (APAC) region.

Expected to be fully operational from 1 October 2015, the Innovation Office will support the company's existing research facilities in Yokohama, Japan, and Palo Alto, USA.

Its seven employees in Singapore will work closely with its APAC customers to explore how Fuji Xerox's technologies -- such as image processing, text analysis and machine learning -- could help resolve their business challenges through proof-of-concepts (POCs). Thereafter, Fuji Xerox's researchers and technical staff in Yokohama will be assigned to develop specific solutions or services based on the POC to commercialise them.

"The Innovation Office in Singapore will manage joint projects, and find seeds for projects that will meet our customers' needs in three to five years' time," said Yasuaki Onishi, Corporate Vice President of Fuji Xerox. "It will focus on POC, and once the idea is verified, the Yokohama and Palo Alto research teams will bring the idea to life to offer it as a our new solution or service."

By doing so, Fuji Xerox is ensuring that its new offerings are always relevant, and able to address the current and future needs of its APAC customers, added Onishi.

When asked why Singapore was chosen for the Innovation Office, Onishi attributed it to the republic's willingness to embrace new ideas. "Given Singapore's openness to innovation, the uptake of new ideas/technologies there is faster. Moreover, the government has also been supportive of research and development (R&D) activities."

"We are pleased that Fuji Xerox has chosen Singapore to establish the new research hub," said Beng Kong Pee, Director of Electronics at the Singapore Economic Development Board. "By being in Singapore, the Innovation Office will be able to leverage our multi-disciplinary R&D environment and diverse talent pool to co-create solutions with the clients and partners headquartered here."

Venturing into new horizons

To support its goal of helping clients to "achieve better understanding among men through better communications," Fuji Xerox is going beyond the business of duplicating information, and now pursues the development of new technologies that convert information into the optimal form for today's work needs.

The research focus of the FX Palo Alto Laboratory -- which is responsible for predicting future market trends and exploring new technologies -- thus look at the following areas:

  • sensors for predictive purposes;
  • collaboration tools to enable employees to work together even when they are not in the same office; and
  • social and enterprise media tools such as natural language processing to allow employees to interact with content, and mine information from social interaction.

 

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