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Global business intelligence market grew in 2011

Anuradha Shukla | April 5, 2012
The business intelligence, analytics and performance management software market surpassed the US$12 billion mark last year.

The business intelligence (BI), analytics and performance management (PM) software market was the second-fastest growing sector in the overall global enterprise software market in 2011.

This finding is revealed in Gartner report "Market Share: All Software Markets, Worldwide, 2011."

The report indicates that the global business intelligence (BI) platform, analytic applications and performance management (PM) software revenue reached US$12.2 billion in 2011.

This revenue represents a 16.4 percent increase from 2010 revenue of US$10.5 billion, notes Gartner.

"BI, analytics and PM have been identified as one way to filter vast and growing amounts of information to reach insights and decisions in the digitised world, which is transforming industry after industry," said Dan Sommer, principal analyst at Gartner.

Gartner identified SAP as the No. 1 vendor in combined worldwide BI, analytics and PM software revenue in 2011 followed by Oracle, SAS Institute, IBM and Microsoft.

Consolidation of market

Efforts are being made to consolidate the business intelligence, analytics and performance management (PM) software market by the top five vendors.

Consolidation is made by vendors through a combination of acquisition, integration and upsell/cross-selling activities with their stacks.

Although these efforts have resulted in the vendors owning close to three quarters of the market, more than 100 innovative vendors are trying to get a larger share of the market.

Few of these vendors are in hyper-growth mode, according to Gartner and this means both the BI and PM markets are still open to opportunities.

"In 2011, the market is still dominated by traditional on-premises solutions linked to PCs," said Sommer. "However, key forces like cloud, mobile, social and big data will play a key role in increased adoption over the next 10 years, and help shift the centre of gravity away from BI and analytics being only an enterprise IT push adopted by key stakeholders in lines of business, to one with a strong focus on the individual context, inside and outside the firewall."


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