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Google Alumni launch Singapore-based startup ‘Sparkline’

Zafar Anjum | Nov. 13, 2013
Sparkline is already advising companies such as Google, SingPost, Malaysia Airlines and INSEAD


Aleetza Senn, Managing Partner and Co-Founder


Aleetza’s expertise lies in branding, strategy, marketing consulting and organisational development, all of which help Sparkline’s customers to set business objectives and discover new trends for the future of their business. In her prior role at Google, Aleetza spent over nine and a half years in a range of customer-focused strategic roles and was one of the pioneers for Google’s office in the Asia Pacific region. She was the sixth person hired in Google’s Australia office and the first YouTube employee in the Asia Pacific region.  Driven to produce exceptional results, she managed many of the region’s Fortune 500 clients and helped each in developing digital strategy across the business with a keen focus on digital marketing in search, display, video, social and finally mobile.


Timo Josten, Managing Partner and Co-Founder


With deep analytics know-how Timo works with Sparkline’s customers to maximise revenues for their businesses through the implementation of various technological tools. Prior to founding Sparkline, Timo worked at Google for over five years across a range of departments, locations and products. As part of the Google Analytics team working out of the Singapore office, he managed the Google Analytics Certified Partner program in Europe, the Middle East, Africa and Asia. Together with Product, Marketing and Sales he was responsible for driving the growth and impact of the Google Analytics Certified Partnerships. Before his career in digital, Timo worked in the media and entertainment industry in Los Angeles and London.

 

 

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