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Greenply boosts field force productivity by deploying CRM on Mobile

Madhav Mohan | June 28, 2016
Greenply industries implemented mobile CRM to increase the efficiency of its field force. The aim was to provide quick real time data to the back office.

Bansal says that the project was called Disha and the the application MS CRM. "Its unique feature is that it is easily customizable as per our need and new requirements can be addressed with easily configurable forms which do not require programming," he says.

However, during the implementation of the project, Green ply industries did face some hurdles. The biggest problem was change management. "To move users from their manual work to mobile was not an easy job, but we trained the workforce and gave them hands on training sessions," explains Bansal.

Field force productivity shoots up

The phase one of the project has been rolled out in Delhi, Kolkata, and Bangalore. They started the project in the month of July last year and Phase 1 was rolled out on March 16 this year.

Stressing on the benefits of the project, Bansal says leads and opportunities are visible to users on the application. There is an option available, where the user can generate quotes from the system as the price list is visible to him. Also, users can check the history of quotes sent to the customer.

Bansal says that the productivity of the field force has increased by 20 percent after implementing the project.  A major benefit of using a mobile CRM is that it allows sales force to access real time data while meeting customers in the field.

At the same time, in case there is a complaint from the customers regarding a product, field force can register the problem by taking a photograph and send it to the factory through the application.

Moving forward, Bansal is planning to roll out a business intelligence application on the mobile, so that the field force can download sales reports on a daily basis.



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