The plan for fan engagement
But the partnership won't end with the transformation of CFG's business operations. On the fan engagement front, CFG will use SAP to enhance the experience of fans in and out of the stadium. The plans include an interactive digital insights wall at the Etihad Stadium in Manchester to deliver real-time analytics and insights to fans attending matches. CFG also plans to leverage SAP solutions for customer engagement and commerce and customer experience management software from SAP company hybris.
The plans also include collaborating on new technological enhancements in the areas of talent management, football performance and human performance for future versions of the SAP Sports One Solution, SAP's sports-specific cloud solution aimed at analyzing data for performance optimization.
"Everyone knows there's data everywhere," Burton said. "Really, data is not your savior. It's what you do with technology and data that can enhance the sports we love and care about so deeply."
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