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How social media adds value to CRM

Bruce Harpham | March 24, 2016
If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a ‘nice to have,’ but a ‘need to have’ feature.

As marketing technology rises in prominence, invest time in studying the trends. Publications such as PeerSphere magazine (from the CMO Council), Adobe’s, Advertising Age and the CMO Survey are helpful resources. Data science, big data and analytics are all trends that marketing and technology leaders are excited to leverage. By better understanding the marketing department`s needs, IT will continue to stay relevant and thrive.


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