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IBM makes big mobile push with ThinkMobile

James Niccolai | Feb. 21, 2013
The company has marshalled its mobile products and services under a new brand

It also has MobileFirst software for device management, including updates to EndPoint Manager, and for analytics, through its acquisition of Tealeaf, which made tools for monitoring customer behavior. IBM Global Services is also in on the act, with strategy and deployment services.

The company will support app development and device management for all the major smartphone platforms, it said, including iOS, Android, Windows Phone 8 and BlackBerry. For example, a new version of AppScan will expand its vulnerability testing to include iOS apps.

"We're not in the device business, but we do have an opinion on how companies should develop mobile apps," Cuomo said. For example, IBM advises customers to build Javascript apps that can run across multiple platforms, he said, instead of building native apps for each OS.

As far as IBM is concerned, customers who aren't thinking about mobile are leaving money on the table.

"We believe that without mobile being first on their minds, in terms of how they develop and how they approach their business processes, they can't be as successful as they could be," said Arthur Chiang, vice president for mobility services with IBM Global Technology Services.

"In terms of the revenue opportunities and the cost-saving opportunities, it represents billions of dollars if you properly enable mobile," he said.

IBM will hold a webcast from the Mobile World Congress show in Barcelona next week to discuss its mobile plans. People can register for the event here.

 

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