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IBM's new enterprise email aims to organize your day

Joab Jackson | Nov. 19, 2014
IBM is going up against cloud-apps powerhouses Google and Microsoft with its next generation e-mail client, called Verse, designed to enrich email with social media and analysis.

By adding all this informational context, IBM is hoping to make the experience of using email more useful. Today, 108 billion work e-mails are sent each day, according to the Radcati Research Group.

"While I don't think there is a single 'killer feature' of IBM Verse, it's the combination of email, tasks, calendar and people that will enable enterprise users to focus on what they need to respond to, who they need to connect with and what they need to get done," Alan Lepofsky, a principal analyst at Constellation Research, said in an e-mail.

The market for enterprise e-mail services is a competitive one, with service providers quickly adding new features to streamline the way email is handled by organizational employees. Microsoft just added a new feature to Office365, called Clutter,designed to help prioritize email. Google is also testing a new app called Inbox, which has been designed to improve upon Gmail with new features intended to simplify email management.

The move to a cloud-based release will be good for the company, as it allows the software to updated far more frequently, Lepofsky said. Deploying its analysis software for email and collaborative tools might also give the company a competitive edge.

The company did not reveal pricing of Verse, other than state it will offer a no-cost "freemium" version that would be available for individual users. A version of the software that can be run on-premise will be released later in 2015.


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