"Through this store, we are deploying company-specific apps to our end users," VanOsch says. As his group identifies public apps that it wants to adopt as recommended company apps, they're added to the company app store. This allows for "consistency" throughout Imris, he explains.
Currently, Imris has 16 private apps and two public ones. The company is using Apperian's EASE application as its app store, which is called InfoCentral, and it's using GoodReader from Good.iWare as a document repository.
It expects to deploy two more public apps within the next couple of months, after the IT group verifies the fit and value for Imris. It's in the process of developing two private applications, which will be released by mid-June.
There are 32 iPad users in the company, all of whom have downloaded apps from InfoCentral. "We are considering deploying iPads to our board of directors, other leaders within the company and to every employee in the company," VanOsch says. "We believe the iPad can become a strategic communication tool for our company, providing increased timeliness of the message and increased environmental responsibility by reducing paper as a means of communicating."
While the app store is the preferred way to go, VanOsch says it's likely that iPad users have downloaded personal software as well -- and that's OK with him.
Among the benefits of the strategy is that it provides flexibility for users while at the same time maintaining some control over what can be used on the devices. "Most [users] have the same app requirements; however, due to their different roles and localization needs, it provides them the latitude to personalize their iPad in a manner they believe will provide them the greatest benefit," VanOsch says.
A company app store "allows us to manage the deployment of apps from our main office and [keep] everyone worldwide with the same message and tools," VanOsch says. While not everyone may be using the exact same tools, "for tools and messages that we want to manage centrally, this medium allows us to accomplish this very well," he says. In the past, marketing materials or sales tools deployed to teams could be altered or become outdated, resulting in an increased risk of the company presenting conflicting messages to potential customers.
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