Business application software provider Infor has announced Inforce Marketing, a comprehensive marketing automation system built on the Salesforce platform. The announcement was made at Salesforce.com's Dreamforce 2012 event in San Francisco.
According to George Wright, senior vice president and general manager of CRM, Infor, Inforce Marketing boosts collaboration by combining real-time information from multiple sources through the Salesforce interface, providing fast, effective results, while keeping costs in check.
Inforce Marketing is an application that links back-office ERP to front-office lead and customer management. It delivers enterprise-strength capabilities in an economical, user-friendly format, and provides marketers with speed, efficiency, and clarity over marketing plans and budgets through one workspace for all campaign communications.
The product also enables efficient planning, by integrating deeply with Salesforce to streamline the marketing process and help ensure that critical tasks are on point. It also provides greater visibility over leads, costs, results, and revenues. Marketers can identify lead generation requirements at each level of planning.
Inforce Marketing automatically executes a campaign and handles follow up, freeing marketers from constantly having to check on progress and follow-up manually. It supports multi-channel campaigns that can include email, direct mail, social media, and telemarketing.
Another feature is its ability to allow access to leads for quality once they enter Salesforce, estimate how closely a lead fits the company's ideal lead profile, and re-optimises the lead follow-up prioritisation on the fly.
Advanced analytics and reporting also help marketers plan, manage, and monitor revenue objectives and KPIs across each stage of the revenue cycle through trend analysis tools that help pinpoint issues and identify areas for improvement.
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