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iTunes overload

Kirk McElhearn | July 10, 2015
I've never flown a commercial airliner, not even in a flight simulator, but I imagine it's pretty similar to operating the latest version of iTunes. There are so many buttons, so many menus and menu items, that understanding what iTunes does has become extremely difficult.

How do I...?

Sometimes, using iTunes, I want to do something that should be simple, only to find that I need to quit iTunes, go outside, turn around three times, spit, curse, then knock and ask to be allowed back in. I've given up expecting Apple to fix iOS sync issues, and, while I think I figured out how iTunes Match and Apple Music work together, it took a lot of digging. (There is no mention of iTunes Match in iTunes after you sign up for it.)

But it's the niggling, weird things that annoy the most. Why can't you play Beats 1 Radio over AirPlay? How come when you "love" songs in Apple Music, you can't see a list of those songs anywhere? What if you want to buy a song you've heard on Apple Music; why isn't there a Buy button? You have to find the contextual menu, choose Show in iTunes Store, turn around, spit three times, and then you can buy the song.

Sharing playlists from Apple Music is a great idea. You need to know what the Sharing button does, and, after that, it's not too hard. Except if you want to share with someone on OS X. Clicking the shared link doesn't work reliably. Or did I click it wrong?

And if you click a web link to a song, and want to add it to your Apple Music library, or simply listen to it, you can't; you have to manually search for it in Apple Music.

Marketing vs. engineering

Recent versions of iTunes seem to be designed by the marketing department, not the UI team. In an attempt to stuff as many money-making features as possible into iTunes, Apple has forgotten the app's original vocation: to play music. iTunes is no longer an app that manages your iTunes library, syncs it to your iOS device, and lets you boogie. It's become an app to sell, sell, sell you Apple's media services.

A friend recently asked me why he couldn't save an Apple Music playlist without turning on iCloud Music Library. I understand the need to have a sync system, to keep track of all the music you add to your library, but he didn't want to turn on iCloud Music Library, and I don't blame him. iTunes says you can use Apple Music without using iCloud Music Library, but apparently you can't do much with it. (Don't even get me started on how badly iCloud Music Library wrecked my music library...) But it shows how much iTunes has turned into a front end for Apple's cash machines.

You can't do things simply in iTunes any more. Instead of enjoying our music, we're stuck in an endless loop of trying to learn new features.

Me, I'm going to go sync my iPod classic. At least back then, Apple got it right.


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