Mobile Messaging 2.0 does not drive benefit only for subscribers, but also telco operators in the development of next generation mobile messaging networks. The mobile messaging market has undergone a series of shifts as it reacts to subscriber usage pattern changes and incorporates newer technologies. The first generation of mobile messaging solutions (notably text messaging) ran on relatively inefficient networks featuring spotty coverage, immature handsets and limited interoperability between networks and devices. Today's networks are much more efficient, coverage in most regions is very complete, and handsets and networks have greater interoperability.
Coming back to Malaysia, could you highlight some key challenges facing local homegrown players in addressing this marketplace?
We find that Malaysian companies still need to be educated on the major benefits of mobile messaging. Most of them are unaware that local IT companies can help develop mobile applications and interactive TV solutions at a lower cost than foreign companies.
We also face great difficulty hiring local mobile expertise as most of our graduates still lack the technical skills and hands-on experience in mobile technologies.
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