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Maserati China improves customer engagement with Salesforce Sales Cloud

Adrian M. Reodique | April 20, 2016
The company leverages Salesforce Sales Cloud to help its sales people track leads, analyse transactions and at the same improve customer engagement.

As of today, Pan said the company's focus is on harnessing big data and converting it to results useful to them.

"Currently, we are able to capture customer information, via their unique WeChat ID, for our pre-sales analysis. We are exploring ways we can add a payment tool, and a location-based tool, and not just messaging on our WeChat platform. We may even have a shop on WeChat so customers can buy merchandise or book a test drive through WeChat. We are also looking at creating a better after-sales loyalty programme for our customers," discussed Pan.

Last March, the company forayed into e-commerce by launching its T-Mall page on Alibaba's platform. This year the company aims to expand the coverage with Salesforce Sales Cloud and how they can integrate data from after-sales programmes and loyalty initiatives into Salesforce platform.


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