KUALA LUMPUR, 8 DECEMBER A multimedia TV project for children SALADIN has been launched by Malaysia's government ICT agency Multimedia Development Corporation (MDeC) and Qatar-based Al Jazeera Children's Channel (JCC).
Launched during the Asia Television Forum 2009 in Singapore, the US$8 million 13-episode production will be broadcast in the fourth quarter of 2010, according to representatives from MDeC and JCC.
JCC director of channel's programming, Malika Alouane, said co-production venture employed both Malaysian and Middle East talents in bringing the story of the young Saladin to life.
Production commenced in Malaysia in 2008 and the first season would be followed by a second season of another 13 x 26' episode to be released in summer 2011, said Alouane. This joint venture marks a significant turning point in the animation TV productions targeting Arab children and we do expect the SALADIN series to capture high viewership and to travel across borders."
"Our presence in the Asia Pacific region comes within an ambitious vision to expand our partnership and also vary our sources for original animation content slots for both our TV channels," said Alouane.
MDeC vice-president for creative multimedia, Kamil Othman, said the corporation looks forward to further collaboration on similar content in the future. "The co-production represents a significant and highly experiential step in harnessing the creative skills and talents of both countries but to integrate technology and creativity to jointly produce an asset ready to take advantage of today's multimedia environment."
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