Netbiscuits Managing Director, Joerg Krahnert
KUALA LUMPUR, 21 MARCH 2011 - Automotive manufacturer Mercedes-Benz Malaysia has adopted a solution from cross-platform publishing firm Netbiscuits to help power its mobile Web portal.
"The mobile site [m.mercedes-benz.com.my], which was developed by Netbiscuits, includes a virtual car showroom featuring the product's highlights, technical data, picture galleries, and pricing information," said Mercedes-Benz Malaysia general manager, marketing communciations, Elaine Hew, adding that the site also provided access to Mercedes-Benz Service24h mobile teams across the country and a locator to authorised dealerships.
"Our goal was to deliver a consistent multi-screen brand experience and to achieve the same depth of engagement for visitors to both our mobile and our PC websites," said Hew.
"The mobile website of Mercedes-Benz Malaysia is an excellent example of how to drive user excitement and at the same time focus on the customer's needs and the mobile use situation on the go," said Netbiscuits managing director, Joerg Krahnert [pictured above].
"Mercedes-Benz has recognised that a sound mobile strategy includes acknowledging the multifaceted mobile landscape instead of focusing on just a few devices," said Krahnert. "This is especially true for the Malaysian market where recent mobile Web metrics of Netbiscuits show that Symbian is the dominating smartphone platform. Devices based on the Nokia platform account for 44 per cent of smartphone page requests, followed by iOS (33 per cent), Android (12 per cent) and RIM (8 per cent)."
Sign up for Computerworld eNewsletters.