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Microsoft adopts advocacy tactics to 'scroogle' Google in attack campaign

Gregg Keizer | Feb. 20, 2013
As Microsoft pushed out of preview mode today, analysts said the company's "Scroogled" attack ads, which fired shots at Google's Gmail two weeks ago, were effective.

"But if it really wants to move quickly against Outlook, it needs enterprise-level sales, service and support," Gottheil said. "It's a difficult balance to keep that approach from soaking up the savings in TCO, and it is difficult for a company with Google's culture to do it well, but stronger sales, service, and support would hurt Outlook much more."


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