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Microsoft launches Star Shop Awards in Malaysia

AvantiKumar | April 19, 2011
Awards will reward retailers and consumers for commitment to genuine software: Microsoft.

Microsoft Star Awards


PHOTO - En Mohd Roslan bin Mahayudin, director general of enforcement, Ministry of Domestic Trade, Co-operatives and Consumerism (MDTCC) congratulating winners of the Microsoft Starshop Awards.

KUALA LUMPUR, 19 APRIL 2011 - Software giant Microsoft together with Plaza Low Yat mall has launched Microsoft Star Shop Awards to recognise retailers for their commitment in promoting genuine software.

Microsoft Malaysia general manager, OEM group, Low Sin Yip said 19 Star Shop partners have been selected to date. "The criteria included a requirement for the retailers to score 100 per cent in a survey to validate that they promote and sell genuine Microsoft software, are fully committed towards providing the best customer experience in selling new computers with genuine software, and are using genuine software as part of their internal operations."

During the announcement, which was attended by Ministry of Domestic Trade, Co-operatives and Consumerism (MDTCC) director general of the enforcement division, Mohd Roslan Mahayudin, and Plaza Low Yat's general manager, property management and operations, Michael Lee, Low said as well as being listed on the Microsoft website, the selected retailers would also be given special rebates and other incentives.

"To ensure that the integrity of the Microsoft Star Shop Award is upheld, retailers will be evaluated every quarter, and may be stripped of their award should they fail to maintain the high ethical standards set by Microsoft," said Low. "Plans are also under way to take this initiative nationwide with the initial stages of the programme to be concentrated in malls around the Klang Valley."

"Microsoft fully supports the government's anti-piracy campaign by promoting greater education on the value of genuine software," he added. "The launch of the Microsoft Star Shop Awards is the first step towards a sustained effort in advocating the importance of going genuine. These Star Shop Awards will ensure that retailers who are honest, responsible and reputable are recognised for their commitment, and this will encourage others to follow in their footsteps."

"As mall owners and operators, we want to guarantee our shoppers that everything sold here is 100 per cent genuine. We made a pledge to evict dealers from our premises if they were convicted for selling counterfeit software, and we stand by that pledge," said Plaza Low Yat's Lee. "We are committed in our efforts to eradicate software piracy, and we will continue to work with Microsoft and MDTCC to ensure the success of this initiative."

"I would like to commend Microsoft and Plaza Low Yat for this joint effort to protect consumers and businesses from the risks of pirated software," said MDTCC's Mohd Roslan. "As part of the ongoing Gerak Gempur Cetak Rompak (GGCR) campaign launched by this Ministry, we have commenced patrols and inspections in key IT malls in the Klang Valley. In the next two months, we will conduct at least 100 inspections in Plaza Low Yat alone. Monthly criminal raid action will also be taken as part of this campaign."


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