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Microsoft Malaysia's family campaign attracts more than 6m

AvantiKumar | April 12, 2012
Microsoft: Malaysia is a key market for Microsoft.

Micrsoft Malaysia_Contest_ Khor_Sunny

PHOTO - (from left) Khor Chin Ghee, the winner of Nissan Grand Livina, the grand prize of Microsoft's "Great Family Time" contest; and Sunny Ooi, Microsoft Malaysia, Consumer Channels group director.

Software giant Microsoft's 'It's A Great Time To Be A Family' global campaign attracted more than 6 million Malaysians in four months, which included the company's first TV commercials and Web-series.

With a theme of how technology brings families together, Microsoft Malaysia consumer channels group director Sunny Ooi said, on 3 April 2012, that the promotional campaign included local NTV7 personalities Nazaruddin and Sheahnee.

"At Microsoft, we have a fundamental belief that technology can inspire and improve people's lives," said Ooi. "We're ecstatic about the amazing response to this campaign. It's certainly a great indicator of how well received Microsoft products are among Malaysians. More importantly, the campaign is a success because we've demonstrated how our own family of products - including Windows PCs, Windows Phone devices, Microsoft Office, Internet Explorer 9, and Windows Live - has helped each one of you reclaim your family time despite your busy schedule and geographical diversity."

"We're geared up to release more exciting consumer products this year and we look forward to engage Malaysians with even more wonderful campaigns that demonstrate how Microsoft can help to make your life better," he said

He said the campaign also included print as well as TV and online media, which made it the biggest marketing campaign Microsoft Malaysia has embarked on since its inception in the country in 1992.

Ooi said that out of the large number of submissions, Khor Chin Ghee emerged as the grand prize winner of a brand new Nissan Grand Livina. In addition to Chin Ghee, three other Microsoft Genuine software users received attractive prizes just by purchasing Microsoft Genuine software. They are Sharifah Nurul Awwall bt Sayed Abdul Rahman, winner of a travel voucher worth RM15,000 [US$4,894]; Emyrnah Bt Desemin, who won a 40-inch Sony Full 3D HD TV; and Mohd Izwan Bin Mohd Lazan, who won a Nikon Digital SLR camera.

"2012 will be an important year for Microsoft as the technology giant gears up to launch a slew of innovative consumer products globally," said Ooi. "Microsoft has identified Malaysia as a key market and the 'It's A Great Time to Be A Family' campaign marks the beginning of Microsoft's efforts to underline its commitment to delivering life-enabling technology to Malaysians from all walks of life."


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