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Microsoft switches up CRM Online licensing model, aims at Salesforce.com

Chris Kanaracus | July 9, 2013
Dynamics CRM Online 2013 will come in three pricing tiers, allowing customers to mix and match license types.

The mobile access policy will apply to all editions of Dynamics CRM, both online and on-premises, Herrera said in his blog post.

Microsoft is also "offering our customers more freedom to choose and the ability to mix and match licenses, so they are not forced to fit every user into the same license," Herrera added.

While Herrera didn't state so explicitly, this also means that CRM Online customers now paying $44 per month for licenses attached to users who don't need to use much of the system could move them to lower-cost tiers, which would help mitigate the price change tied to the Professional edition.

"The per-seat charges continue to be very aggressive compared with the list prices of other products which should help win new customers, especially from companies that already use one of the Microsoft ERP packages," said Denis Pombriant, managing principal of Beagle Research, via email on Monday.

Even at $65 a month for Professional Edition, "it's a good deal for the functionality," Pombriant said.

Meanwhile, with Microsoft's mobile application policy, "it appears the company is extending the seat to any device that a user wants to access the CRM system from, which eliminates the discussion of how many times a sales person should pay for a seat if she or he has a desktop, laptop, tablet, handheld, etc," Pombriant said.

"At the same time it preserves the idea that what runs on the devices is still considered a seat and not a freely accessible browser application written in HTML5," he added. "At some point in the future, you might see Microsoft saying that the license is on the device and it's free on the desktop."

 

 

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