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Mindmapping for better enterprise decisions

Ross O. Storey | Dec. 10, 2010
Recently reaching the 1.5 million customer mark, Mindjet is expanding its presence in Asia and MIS Asia magazine editor Ross O. Storey shared thoughts with the companys Vice President of Worldwide Sales Greg Brown.

Helping enterprises conquer information overload is key focus of MindJet, a provider of mindmapping software and applications that counts global names including IBM, Salesforce, HP and Coca Cola amongst its clients.

MindJet says that its flagship product, MindManager, brings together all information in a single interactive map that provides greater relevance to the data. Visualizing information in a map enables individuals to ensure project success, accomplish more in a shorter timeframe, and communicate more effectively.

Recently reaching the 1.5 million customer mark, Mindjet is expanding its presence in Asia and MIS Asia magazine editor Ross O. Storey shared thoughts with the companys Vice President of Worldwide Sales Greg Brown.

Just what is the current environment relating to information overload in Asia and what statistics are available to demonstrate how this issue is growing?

Singapore is a major hub for multinational organizations that wish to penetrate the Asia-Pacific market. Singaporean businesses incur many of the same challenges faced by other companies. Every person receives an average of 1.6 gigabytes of information from emails, instant messages, texting, voice calls, enterprise software and web applications everyday. With all this information, one is required to be very results-oriented and sometimes is required to deliver even greater results while making use of limited resources. This leads to a worldwide phenomenon where employees are left overloaded and overwhelmed which further induces lack of perspective and greater confusion affecting work and team activities.

What precisely is mindmapping software and applications and what distinguishes these from traditional project management software approaches?

Business professionals are often bombarded with too much information coming from too many sources to make informed strategies, plans, and decisions. Mindjets information mapping software brings all this information together into a single, interactive diagram that adds context, coherence and clarity to the data. Visualizing information and ideas in a map increases perspective, enabling users to think more strategically, discover creative solutions and mitigate potential risks. This approach is a perfect complement to traditional project management software which is focused on either scheduling, tracking or reporting. Mindjet MindManager helps managers develop the actual plans, capture requirements, identify problems, brainstorm solutions and conduct meetings.

How does Mindjets software simplify planning and for what sort of planning is it most suited? And how does it foster clarity, innovative thinking and communication?

MindManager lets users add ideas and information into a two-dimensional map and then graphically organize and illustrate the relationships between the map elements. The process of creating a MindManager map is analogous to using a whiteboard  -- the user sketches out a diagram, starting with a central theme, such as the project name, and adds branches that contain notes, images, resource assignments, schedules, hyperlinks and attachments. Using an interactive visual map, users move quickly from concepts and questions to prioritized requirements documents, detailed resource plans, and project schedules. It is used for both strategic and tactical planning across all disciplines, for example marketing strategies, campaign plans, product roadmaps, IT Strategies and project plans.

 

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