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Moasis brings location-based mobile ad platform to Singapore

Jack Loo | Oct. 11, 2012
Based on defined geographic areas, the engine offers detailed analytics on campaign performance and adjustments on the fly.

Software vendor Moasis announced that it is rolling out its Geo-Grid location-based mobile advertising platform within the next two months in Singapore.

According to Moasis, Geo-Grid enables businesses to deliver real-time ads, content or promotions to Web-connected devices or displays within targeted, pre-defined geographic locations, or cells. Cells can range from areas as small as two city blocks to entire regions or nations.

What Moasis promises is that the consistency of a pre-defined grid allows for detailed analytics about how certain ads perform in specific areas and gives the advertiser an opportunity to adjust based on those analytics.

"Our intelligent location engine, with the Geo-Grid at its core, is a blank canvas for advertisers in Singapore. We let them handpick where they want to advertise so they can form intelligent decisions and make their marketing truly relevant," said Ryan Golden, CEO of Moasis.

The company believes its "bid-to-grid" and "pay-per-impression" pricing models present a low-risk approach for SMEs looking to enter mobile marketing.

Advertisers set a campaign spend limit, bid on a cell, or cells, and set parameters for ad timing and other highly focused criteria. Placements within the cell are determined by the highest bid on a real-time basis. Once the spend rate has been reached, or the advertiser is outbid, the ad comes down.

This pricing model enables SMEs with small advertising budgets to more effectively compete with national brands. And, using Moasis' Geo-Grid-based analytics dashboard, advertisers can quickly assess ad performance cell-by-cell and make changes on the fly.


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