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Mydin meets the business challenges of rapid expansion with JDA

AvantiKumar | June 21, 2013
The Malaysian retailer and wholesaler's adoption of space floor planning solutions from JDA Software should generate returns on investment from the current fast-moving phase of new store openings and remodels, says Mydin's IT Director.

MYDIN Malik modified


Photo - Malik Murad Ali, IT Director, Mydin Mohamed Holdings Bhd


Malaysian retailer and wholesaler has adopted space floor planning solutions from JDA Software Group (JDA) to help manage the current phase of multiple new store openings and remodels as well as generate some business gains from the exercise.

Mydin Mohamed Holdings (Mydin) IT director Malik Murad Ali said the firm had chosen the path of innovative category management practices to support the business challenges associated with rapid growth with the use of JDA Space Planning, JDA Space Automation, JDA Floor Planning and JDA Intactix Knowledge Base.

This new approach would help to streamline existing space management processes, said Malik. "With [these] solutions and processes in place, we are confident we can create a competitive advantage and support our future growth plans."

He said Mydin currently has almost 200 outlets throughout Malaysia comprising hypermarkets, mini markets (MyMydin), convenience stores (MyMart), bazaars and emporiums.

In addition, Mydin was appointed as the operator for the 85 Malaysian government-initiated Kedai Rakyat1Malaysia (KR1M) outlets in 2012, said Malik. Another 90 KR1M outlets are planned for the year 2013 throughout Malaysia. In addition to these, Mydin also has 10 Mydin Malls with more in the pipeline.

Derek Sampson_JDA modified 

Photo - Derek Sampson, Regional Vice President, Asia Pacific, JDA Software Group, Inc.

ROIs expected

Malik said Mydin would meet the challenge of new store openings and remodels, manual shelf space management, and store execution and compliance issues and also expect the following benefits from JDA solutions:

- Increased revenue through more consumer-centric assortments; improve in-stock positions, appropriate floor and shelf space allocation, and speed to market of new store launches and existing store remodels.

- Reduce inventory through assortments tailored to local demographics, identification and removal of inefficient inventory.

- Improve process efficiency through integration of a merchandising management system with a centralised space management system and automation to reduce manual processes and data processing.

-Redeploy resources to extend planogramming to 50 percent of the categories in the business to drive revenue growth.

"We are very proud to have MYDIN deploy JDA solutions to further advance their space and category management processes and enhance their agility in the Malaysian market," said JDA Software's regional vice president for Asia Pacific, Derek Sampson. "We look forward to supporting MYDIN's corporate vision and growth strategy as they compete in a very competitive market."


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