In reaction to the EMS announcement, analyst Jack Gold at J. Gold Associates and Patrick Moorhead at Moor Insight and Strategy separately said that Microsoft has already been the top vendor of Windows management tools with its System Center software for desktops and servers and should have moved to mobile management sooner.
"Microsoft realizes that it if wants to stay relevant, it has to expand to include all mobile platforms, especially since it is not a key player in phones or tablets," Gold said.
"There's no doubt that Microsoft customers have been complaining about having to add a third party platform to manage mobile while also maintaining System Center for the PC and server platforms. They should have done this sooner," he added.
The EMS tool could allow Microsoft to "potentially wipe out the MDMs by combining all the MDM functionality into their current management," Moorhead said. "EMS makes life easier for enterprises who have two sets of management tools--one for mobility and one for PCs. With Microsoft at the center with app management, authorized access and Exchange, it's a natural."
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