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NAVTEQ and Panasonic enable photo geotagging

Anuradha Shukla | April 4, 2011
GPS-enabled cameras now able to log location and date of images.

SHENZHEN, CHINA, 4 APRIL 2001 - Two of Panasonics latest digital cameras now have the ability to geographically log photos, thanks to integrated features from maps, traffic and location data specialist  NAVTEQ.

The NAVTEQ features are now available on Panasonic's LUMIX DMC-TZ20/ZS10 and DMC-FT3/TS3 cameras, available in all countries except China.

Both devices also boast a built-in GPS (Global Positioning System) function that automatically tags the latitude and longitude data of each photo taken, giving users details on where the photos, or videos, were taken.

Now photographers can not only organize their work via date and time but also easily catalogue images by geographically. NAVTEQ claims these cameras can show the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark.

This means users can determine the exact date time and location of the photo by leveraging the integration of maps and location content in the imaging device.

One million points of interest

"At Panasonic, we are committed to developing products that positively impact people's lives," said Izumi Tomozawa, group manager, Panasonic. "This is why we are proud to work with NAVTEQ to power our range of GPS-enabled digital cameras. With top quality NAVTEQ maps on board, we are assured that our devices will offer users more than 1,000,000 POI (points of interest) data, enhancing users' overall digital imaging experience."

Rich Shuman, senior vice president, Asia Pacific, NAVTEQ Sales said that digital cameras and camcorders are among the newest areas in which location is being leveraged to enhance the device experience.

."NAVTEQ and Panasonic have had a strong collaboration globally, with NAVTEQ Maps powering Panasonic's first GPS enabled digital camera, which was launched last year," said Shuman.

"Moving forward, we plan to further enhance the location experience through the integration of location content into various mobile mediums." 


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