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New Microsoft Dynamics CRM breaks down silos between marketing and sales

Zafirah Salim | Sept. 26, 2014
The software giant announces Microsoft Dynamics CRM 2015, updates to Microsoft Dynamics CRM Online service and Microsoft Dynamics Marketing, and expands availability in APAC.

Software giant Microsoft announced last Friday (September 19, 2014) that Microsoft Dynamics CRM 2015, as well as updates to its Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing services will generally be available in the fourth quarter of this year.

According to the company, these services and updates will help marketers and salespeople collaborate more effectively and enhance customer experiences.

Salespeople now have the visibility to impact campaigns and targeting with unprecedented insight into marketing calendars and campaigns. The updates also enable marketers to more effectively plan and executive marketing campaigns and better track their impact, while strengthening synergies with the sales process.

On the other hand, Microsoft Dynamics CRM continues to deepen its interoperability with Microsoft's productivity applications, including Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365.

The new release is designed to address ongoing needs for businesses to collaborate among different divisions and groups to better take advantage of opportunities and to meet the evolving needs of their customers.

"Unlike vendors that want to separate businesses by selling them countless different clouds and solutions, we have designed Microsoft Dynamics CRM to facilitate the kind of collaboration that businesses need to thrive and grow," said Adrian Johnston, Vice President, Dynamics, Microsoft Asia Pacific. "This means that marketers and sellers can work more closely together to engage customers, bridging the chasm between marketing, sales and service to truly deliver end-to-end experiences that customers will love."

Earlier in July 2014, Microsoft announced the expansion of Microsoft Dynamics CRM Online in Asia Pacific markets including Indonesia, Taiwan, Thailand and the Philippines. This brings the availability of Microsoft Dynamics CRM to a total of 12 markets in the region, including countries like Australia, Hong Kong, India, Japan, Korea, Malaysia, New Zealand and Singapore.

New Microsoft Dynamics CRM Online customers in the region include ServCorp in Australia and Hankook Tire in Korea. In Singapore, mind development institute MindChamps will soon be deploying Microsoft Dynamics CRM Online for its business.

"With our wide-reaching and diversified businesses spanning across Asia Pacific, we needed a CRM platform that could centralise our databases, as well as support our growing operational needs," said G Shanmuga Babu, general manager for eCommerce at MindChamps. "We were drawn to Microsoft Dynamics CRM Online as it provided us with a cloud-based productivity platform, which offers the flexibility we needed as a fast-growing institution."


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