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Not Actively Looking disrupts search firm model, grows user base 90 percent

James A. Martin | July 9, 2015
You're a senior executive wondering what might come next in your career. Positions at your level are rarely advertised or posted. So you contact a search firm or two. You tell them you're, "not actively looking" but might be interested in a new position, should the right one present itself. You email them your resume. They promise to keep you in mind. While many times there may be no results from the exchange for months, if ever.

Initially, Not Actively Looking's sole revenue stream was the $4.50 per month to which the executives paid in order to share their profiles with four or more search firms (three or less is free). The discounted rate will increase to $15 per month "down the road," Blass says. Search firms don't currently pay to play but may be charged later, he says.

For now, the objective is to continue gaining traction while spending minimal capital. "We want as long a runway as possible," Blass adds.

Editor's note:  Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. The next DEMO Traction will take place in Boston on September 16, 2015. Growth companies can apply to present, or those similarly obsessed can register here to attend.


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