Initially, Not Actively Looking's sole revenue stream was the $4.50 per month to which the executives paid in order to share their profiles with four or more search firms (three or less is free). The discounted rate will increase to $15 per month "down the road," Blass says. Search firms don't currently pay to play but may be charged later, he says.
For now, the objective is to continue gaining traction while spending minimal capital. "We want as long a runway as possible," Blass adds.
Editor's note: Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. The next DEMO Traction will take place in Boston on September 16, 2015. Growth companies can apply to present, or those similarly obsessed can register here to attend.
Sign up for Computerworld eNewsletters.