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OpenWorld 2012: What's in store

Chris Kanaracus | Oct. 1, 2012
With each year, Oracle becomes a bigger company and in turn, so does its annual OpenWorld conference, which kicks off Sunday in San Francisco. CEO Marc Benioff crowed that this year's Dreamforce was the industry's largest-ever "vendor-led" enterprise technology event.

Given that he and Ellison have a long-standing rivalry, it's not so surprising that Oracle is offering a special US$75 "Discover Pass" to OpenWorld, which provides entry to keynotes, the exhibition hall, the Oracle music festival and other aspects of the show, albeit none of the 2,000 sessions.

Oracle isn't promising that more than 90,000 people will show up in San Francisco for OpenWorld, but the vendor is still making some big claims.

Some 50,000 showgoers from 123 countries will attend in person, on top of a cool million tuning in online, and the show will have a $120 million economic impact on the Bay area, according to an official blog post.



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