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Ovum unveils evaluation tool to aid CIOs in software purchases

Jack Loo | April 12, 2012
The platform also offers vendors opportunities in gathering competitor intelligence.

Research house Ovum has unveiled an interactive tool called Ovum Interactive Decision Matrix (OIDM) to help users to shortlist vendor solutions.

According to Ovum, OIDM provides a fully customisable and comparable evaluation of the vendor landscape, helping CIOs and other enterprise decision-makers in their buying of platforms based on their own specific criteria.

"As the product landscape becomes more diverse, it's becoming increasingly difficult to assess capabilities on a like-for-like basis. However, this process can be simplified using the Interactive Decision Matrix, as Ovum has already done the research to help shortlist potential candidates," said Maxine Holt, Ovum's enterprise solutions practice leader.

Based on the comprehensive research conducted in Ovum's technology evaluation and comparison reports, the OIDM assesses technology vendors on three core dimensions: Market Impact, Customer satisfaction, and Technology. Each of the three dimensions consists of six to12 specific criteria as standard, but users can adapt this to include the most relevant criteria to their business.

Users can also supply up to three additional products to include, and up to 30 additional features for comparison. Weightings can be assigned against features applicable to a particular technology (0=insignificant, 10=business critical) according to how important support for each of these are to the users' requirements. Functionality rankings, vendor capability diagrams, and executive summary worksheets provide a holistic view of the individual products and how well they match requirements against each functionality group.

The OIDM currently covers the following core technologies: identity and access management, IT service management, application and software lifecycle management, collaboration, business process management, content management, business intelligence, customer relationship management, information security, and enterprise search.

Meanwhile, ODIM can be used by vendors to gain crucial intelligence around competitors' offerings. It enables sales to rationalise their product's position within the market, while research and development teams can identify untapped functionality that will help them regain the competitive edge.


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