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PropertyGuru enhances user experience with Transactor tool

Zafirah Salim | Sept. 24, 2014
The tool enables property seekers and sellers alike to gain deeper insights with reliable and accurate information at a glance, simplifying the property search process.

PropertyGuru, an online property portal group in Asia, will soon unveil its new Transactor tool, which aims to improve the quality and comprehensiveness of its products.

According to the company, the tool provides an overview of the surrounding neighbourhoods, transaction histories and rental trends of a specific private property unit. This information can then be generated as a valuation report to paint a clearer picture of the unit's unique selling points, specifically tailored to each individual.

Furthermore, Transactor agents' listings will also automatically have higher priority on, allowing property hunters to easily differentiate the agents who can provide them with these additional reports to support their decision making, reducing the hassle in their property search.

"Transactor is designed with a simple objective - to create simple, concise and easy to digest reports for the agents to support their business with property seekers and sellers. These exclusive reports contain all the essential information to fit the buyers', or sellers', needs," said Steve Melhuish, Co-Founder and Chief Executive of PropertyGuru.

"With more than 210,000 property listings, it is not only fundamental to build a positive user experience, but also to generate high quality leads for agents. We are constantly investing and working towards providing accurate data to give users the confidence that they are getting reliable information when they view a property on our site. This also builds credibility in the relationship between the agent and their clients," added Steve.

Transactor, which was soft launched earlier this month, currently boasts usage figures of over 600 property agents. The module is set to be officially launched in October 2014.


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