Compliance is an interesting driver for data management purchases in certain APAC markets. The Singapore Government's implementation of the Personal Data Protection Act (PDPA) in January 2013, aims to safeguard consumers' personal data against misuse by regulating the proper management and processing of personal data, for example.
This is perhaps the biggest direct example of where compliance legislation will impact organisations that market to any individual citizen. This legislation places new responsibilities on any organisation that has ownership of personal contact details of any kind and drives the need for greater data and information management to ensure compliance. Similar processes are already in place in New Zealand, and Japan - perhaps more so than in some Western Markets.
Whether it is compliance, cloud, mobility, or social business technologies that drive business to assess their data management, businesses in both APAC and the West need to understand that data will always be central to gaining insights and supporting decisions to innovate and enhancing service delivery. This means technology alone is not enough. A combination of tools, methodologies and information management styles and sources need to be adopted, and that is certainly a globally consistent factor.
How do trends in the Singapore market differ from those of other markets across the world?
We see that Singaporean companies are facing data growth in line with or above the global averages of 40-50 percent year-on-year, and in many ways, the adoption and the maturity of the market in Singapore is consistent with the developed markets elsewhere in the world. We also see that service level agreements in Singapore are strict, and the country's CIOs are more actively seeking an approach that can enable the meeting of these requirements than in other markets.
The Singapore Government, perhaps more so than other countries, however, is looking to implement cloud solutions, through Managed Service Providers (MSP) to ensure the efficiency and most importantly scalability of this approach. They are looking for the capability to integrate business intelligence (BI) solutions from as wide a variety of vendors as possible, and the MSP community. At the other end of the scale, we are also seeing these types of providers increasingly delivering data management (with the associated compliance and efficiency benefits) to the SMB market - especially in markets like Singapore and Malaysia.
These developments are definitely consistent with what we see elsewhere in the world - hence the specific multi-tenancy, and specific management reporting changes we have implemented to support MSPs in our new Simpana v10 release.
You are going to open your APAC HQ in Singapore. Why did you choose Singapore as your HQ?
We have always had a very strong local presence in Singapore, but in June 2013, we formalised our Singapore office as the APAC HQ. There were a number of reasons for that decision. From a sales perspective, Singaporean enterprises are really starting to come to grips with the business value of optimal information management and data storage. The ASEAN market as a whole also represents a huge opportunity for us to expand our customer base and Singapore is the perfect location to base our headquarters.
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